reverse psychology in marketing

How to Use Reverse Psychology When Marketing Your Business

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You can use psychology to get what you want from others by manipulating them with reverse psychology. Just by asking them to do something, the reverse is often what they want to do. By questioning them, you will usually get the opposite of what you want. Also, you should follow the best strategy you can in the way you interact with others. Follow the 3 P’s of psychology for more productivity and help people achieve their goals. Do you want to learn more about psychology?

What is reverse psychology?

In reverse psychology, the first thing you do is “force” people to have the desired outcome and to achieve it before you tell them what you want them to do. The most successful reverse psychology campaigns involve following a pattern that alternates between communicating the desired and doing the unexpected. If you want someone to act a certain way, try not to let them know what you want them to do until you’re ready to get their attention. For example, the One Direction “Best Song Ever” video uses reverse psychology when they wanted to surprise their fans with a small snippet of their song during a commercial break.

How can you use it in marketing?

Character-Driven Storytelling Remember what Joe Isuzu’s customers said? A person’s most deeply-held beliefs are often what is most difficult to influence. To get them to trust you, you first have to show that you truly care. That’s where character-driven storytelling comes in. By portraying a nuanced character with motives, beliefs, values, and principles, it’s easier to establish a connection with the audience, because it allows you to clearly illustrate what you’re about, and why they should care. For example, a character who wants to stay in business has to follow a unique set of objectives that makes it unlikely that they’ll work for anyone but themselves. Franchise players and small businesses often have to adhere to unusual business strategies to keep their doors open.

Is reverse psychology unethical?

The internet may be full of debates about the ethics of advertising, but in reality, many of these debates revolve around tactics – like cutting out the middleman by buying ads online or how they use a negative tone. Reverse psychology isn’t unethical. In fact, we have little reason to believe it’s unethical – we don’t know the intentions of the person who is using it. With that said, there are a number of concerns – both in the ad and the company’s own rhetoric – that arise from reverse psychology. Like I mentioned above, it’s unclear what intentions a company may have when using it. One thing we do know is that there is no actual backing for the use of such psychological tactics. It’s not legal, for one. There are also concerns about how the ad itself is viewed.

How to build a brand with reverse psychology

Joe Isuzu’s “Put A Cam On It” campaign defined this type of advertising for people in the U.S. market. According to the legend, Isuzu, an upstart Japanese automaker, could not get anyone to put a video camera on a new truck, so they devised a way to include it on all of their new trucks, by attaching a video camera to the bumper. Because buyers perceived the new trucks as macho, their lack of cameras on the trucks caused them to be perceived as defective. So, the Joe Isuzu tag line, “Put A Cam On It” became a self-fulfilling prophecy for buyers. In 2009, Toyota acquired Isuzu and formed the Scion brand. Using reverse psychology in marketing has a way of amplifying a brand’s primary benefits.


Marketing comes in many shapes and sizes and can be used for a variety of purposes. You just have to be creative and look for things that work. This article helps you understand one way you can use psychology in your marketing strategy.

Related Topic: 12 Amazing Examples Of Reverse Psychology In Everyday Life

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